About Rodney

About Rodney Reider

Healthcare President and CEO


For more than 26 years, Rodney has been intimately involved in the healthcare industry and has positioned organizations to adapt to the continuously and rapidly changing healthcare environment. He's worked with boards, physicians, employees and the community to strengthen core services to customers, optimize performance and identify best practices and strategic alliances for new business development. An International Scholar twice-over, Rodney has a thirst for knowledge and a drive to explore, create and support innovative solutions within the healthcare space that make a lasting impact.

Career Highlights

Health Plan and Physician Partnerships: Developed innovative programs with health plans, physicians and employers in the transition from volume to value (Value Based Care) for defined populations and communities. Created partnership programs resulting in best year cost reductions of 23% and ACO shared savings of $18M (distribution of $3M) (MSSP) and $12M shared savings (CIN distribution $4.8M).

Growth Catalyst: Leveraged growth strategies and operational efficiencies to revitalize five healthcare organizations—both for-profit and not-for-profit—in urban and suburban settings nationwide.

Business Development: Negotiated 21 joint-venture partnerships with both physicians and health plans to enhance service line quality, care performance and drive profitability. New entities and alliances, which included imaging and cancer centers, delivered average 8.5% ROI over eight years.

International Speaking

Rodney is a thought leader, having the honor to speak and moderate conferences from New York City to Tel Aviv, Israel. He also serves as a Healthcare Advisor and International Healthcare

Services Ambassador for the Young Jewish Professionals of New York.

Board Involvement

Rodney has served on dozens of boards of directors, and foundations, receiving such honors as Honorary Commander of the Idaho National Guard, CEO of Influence from the State of Idaho, and a Fellow in the American College of Healthcare Executives. Currently, Rodney serves on the following boards: Patient Innovations, Inovytec and CLEW (pending).

Work Experience

CONSULTANT/CEO ADVISOR - 2018-PRESENT

Provided strategic and operational input to boards and executive leadership for enhancing revenue, reducing costs and overall growth:

York Hospital Blue Cross of Idaho Madison Memorial Medical CenterPatient Innovations CLEW InovytecSignify Telesofia HiTech CareServeWellKA-Ventures

  • York Hospital

  • Blue Cross of Idaho

  • Madison Memorial Medical Center

  • Patient Innovations

  • CLEW

  • Inovytec

  • Signify

  • Telesofia

  • HiTech Care

  • ServeWell

  • KA-Ventures

WELLSPAN HEALTH - JAN 2020-PRESENT

Interim Senior Vice President WellSpan Health and President York Hospital

WellSpan York Hospital is a 639-bed community teaching hospital that employs more than 4,400 people and serves a population of 520,000+ in south central Pennsylvania and is the region’s leader in advanced specialty care. The hospital offers services and programs that feature highly skilled clinical staff, life-saving technology and state-of-the-art facilities to address some of the most complex medical, surgical and behavioral conditions. WellSpan York Hospital’s Regional Resource/Level 1 Trauma Center has been accredited by the Pennsylvania Trauma Systems Foundation and is the only accredited trauma center in York, Adams and Franklin counties. WellSpan York Hospital is a nationally recognized teaching hospital with seven residency programs, five allied health schools and other training programs. More than 690 physicians and other professionals are members of WellSpan York Hospital's medical and dental staff.

CONSULTANT/CEO ADVISOR - 2018-PRESENT

Provided strategic and operational input to boards and executive leadership for enhancing revenue, reducing costs and overall growth:

York Hospital Blue Cross of Idaho Madison Memorial Medical CenterPatient Innovations CLEW InovytecSignify Telesofia HiTech CareServeWellKA-Ventures

WELLSPAN HEALTH - JAN 2020-PRESENT

Interim Senior Vice President WellSpan Health and President York Hospital

WellSpan York Hospital is a 639-bed community teaching hospital that employs more than 4,400 people and serves a population of 520,000+ in south central Pennsylvania and is the region’s leader in advanced specialty care. The hospital offers services and programs that feature highly skilled clinical staff, life-saving technology and state-of-the-art facilities to address some of the most complex medical, surgical and behavioral conditions. WellSpan York Hospital’s Regional Resource/Level 1 Trauma Center has been accredited by the Pennsylvania Trauma Systems Foundation and is the only accredited trauma center in York, Adams and Franklin counties. WellSpan York Hospital is a nationally recognized teaching hospital with seven residency programs, five allied health schools and other training programs. More than 690 physicians and other professionals are members of WellSpan York Hospital's medical and dental staff.

COSOURCING PARTNERS – 2018-PRESENT

Consultant

Leverage executive leadership and healthcare expertise to provide strategic guidance to diverse healthcare clients, including three Idaho payers and KA-Ventures, a global company that identifies, accelerates and deploys technologies that improve patient care and operational efficiency. Serve as advisor and international healthcare services ambassador for Young Jewish Professionals (YJP) of New York.

TRINITY HEALTH – 2010-2018

Saint Alphonsus Health System – President and CEO – 2014-2018

Promoted to lead five-hospital system ($972M in annual net revenue), with 500 physicians and advanced practitioners, 21 joint ventures, 88 clinics and a 2,500-physician clinically integrated network serving residents in Southwest Idaho and Eastern Oregon. Named governing member of three Trinity Health teams: Revenue Innovation Excellence, Physician Executive Leadership and Patient Experience Leadership. Direct reports: 19, with oversight for 6K FTEs. Net operating revenue over expenses: $66M.

Saint Alphonsus Regional Medical Center – President (2010-2014), Boise Idaho

Recruited to deliver financial, operational and cultural turnaround of system’s 389-bed flagship hospital ($750M in annual net patient revenue) hampered by physician exodus to competitor organization, declining patient volumes and poor community reputation. Served as Trinity Health representative for system-wide integration of all regional health ministries. Direct reports: 12, with oversight for 4K FTEs. Annual capital spend: $18M. Annual operating budget: $534M.

AURORA HEALTH CARE – 2007-2010

Aurora St. Luke’s Medical Center – Vice President, Milwaukee, Wisconsin

Brought in as second-in-command for system’s 938-bed flagship hospital ($1.7B in annual net patient revenue) and Vince Lombardi Cancer Clinic. Provided daily operational leadership, while also overseeing four Emergency Departments in Milwaukee and 11 cancer centers. Charged with executing growth strategy and ensuring operational excellence across service lines. Chaired Physician Information Technology Committee and served as governing member of system’s IT Steering Sub-Committee. Direct reports: 16, with oversight for 7K FTEs. Annual operating budget: $990M.

SPECTRUM HEALTH PARTNERS, LLC – 2006-2007

Consultant - Brentwood, Tennessee

Performed specialization work in financial and operational performance improvement services for the healthcare industry. This included merger and acquisitions, management transitions and financial operations.

COMMUNITY HEALTH SYSTEMS/UNIVERSITY OF PENNSYLVANIA HEALTH SYSTEM – 2005-2006

Chestnut Hill Health System – President/Chief Executive Officer - Philadelphia, Penn.

Administered all aspects of a 2-campus urban and suburban health system (Net Revenue: $413M) which included an acute care hospital, independent and assisted living, rehabilitation hospital, geropsych, adult daycare, women’s health center and physician clinics. Total bed capacity: 416. Residencies in Surgery, Internal Medicine, Family Practice, Obstetrics & Gynecology and Podiatry were also coordinated through the health system.

MERCY HEALTH PARTNERS – JANUARY 2002 TO MAY 2005

President/Chief Executive OfficerMercy Franciscan Hospital – Mt. Airy, Cincinnati, Ohio – 2002-2005

Mercy Franciscan Hospital – Western Hills, Cincinnati, Ohio – 2003-2005

Managed operations for a 297-bed facility ad a 248-bed facility [$400M, 1700 FTES] which included a university residency program and freestanding clinics. This led to a financial improvement at both hospitals; in fact, the first profitable year for one site (in 7 years) and improved the other by 30% while improving market share at both.

HCA – 1997-2002

President/Chief Executive Officer, North Monroe Medical Center, Monroe, Louisiana – 2000-2002

Oversaw all aspects of operations for a regional 293-bed tertiary facility and 50-bed rehabilitation hospital.
This growth was necessitated due to business development an unmet demand. Managed 960 FTEs, increase EBDITA to $26 million per annum while reducing EEOB to 3.3.

Administrator, Los Robles Regional Medical Center, Thousand Oaks, California – 1998-2000

Managed operations of a 3 campus, 225-bed acute care tertiary facility with EBITDA of $32 million per annum, 1,027 FTEs and an approximate EEOB of 4.2. Administration and coordination of all hospital and systems activities; including, but not limited to SurgiCenter, Urgent Care Center and working with UCLA in the development of programs and research.

Vice President – Operations, Far West Division, Los Gatos, California – 1997-1998

Reporting to the Division CEO oversaw the operations of 15,681 FTEs at 21 hospitals, including tertiary, 15 surgery centers and 11 home care agencies, generating $2.2 billion in net revenue. Institutes operational improvement plans throughout the division resulting in increased profitability.

MEMORIAL HEALTH SYSTEM – 1993-1996

Associate Administrator/COO - Saddleback Memorial Medical Center, Laguna Hills, California – 1993-1996

Managed the operations for 223-bed acute care facility with 950 FTEs. During the first year served as the acting CFO/Director of Decision Support handling all financial reporting and budgeting. The second and third years served in the Chief Operating Officer role. Developed and implemented systems/controls leading to a financial turnaround form $11 M and $7M loss to a profit of $4.1M. Established strategic development and business plans while working with the community on programs to maintain the hospital’s role as a community asset. Worked with UCI in OB/Gyn residency programs for placement and oversight.

AMI - Director of Program Development/Operations, Irvine Medical Center, Irvine, California – 1991-1993

Board member and project leader with University of San Diego joint ventures and University of California – Irvine faculty. Various full-time positions with leading companies including Adventist Health/Corona Community Hospital (4 years), advertising agency and manufacturing firm while completing graduate degrees


Education

  • Doctorate of Arts - Harrison Middleton University

  • Masters of Business Administration – Loma Linda University

  • International Scholar – Curtin University, Western Australia – International Business

  • Masters of Science – Cal Poly Pomona

  • Bachelor of Arts – Chapman University

  • International Scholar – Salzburg Austria – University of Redlands

Mindset, Skillset, Peopleset Leadership